Flat Rock Cellars, The Wine Ladies speak with Ed Madronich.
While attending the 2012 Niagara Wine Festival we visited Flat Rock Cellars in Jordan, Ontario. Enjoyed a couple of glasses of wine with Ed Madronich, Proprietor. The topic of Ontario wines and how they have evolved over the 30 past years was discussed. Do you think Ontario wines are expensive? Ed shared his views. What do you think? http://flatrockcellars.com
About Flat Rock Cellars
We are here at Flat Rock for two reasons. First, we’re here to make great wine. Second, we’re here to offer you a truly personal wine experience. Everything we do comes from these two basic principles. We start in the vineyard with low yields, progressive viticulture practices and hand picking and sorting the grapes. We continue inside the winery with a sexy gravity-flow design and the latest in wine making equipment from around the world. But that’s just the tip of it. You see, it’s no fun for us if you aren’t enjoying yourself. So you’ll find an infectious sense of fun and lack of pretension at Flat Rock. We love what we do and we want to share that sense of wonder about the mysteries of the vine. From the tasting bar to our wine education programs — it’s all about getting you involved.
Founded in 1999 on a spectacular piece of the Niagara Escarpment known as the Jordan Bench.
Flat Rock is perched on a gently rolling slope studded with vines. The winery building is a quirky, glass encased, hexagonal masterpiece that’s distinctive and fun. From here you can enjoy our crowning glory, the breathtaking views of the Peninsula and across Lake Ontario to Toronto. Look closely at our logo and you’ll see the image of a woman holding a basket of grapes. To us, she is the embodiment of winemaking. Our predominant colour is red because it is not only the colour of wine, but also of passion; and we are nothing if not passionate about winemaking! The rocks that are the geological foundation of the winery and are found throughout the property are the roots of our Flat Rock Cellars name.